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Did you know?

Little boy smiling with reward sticker for eating fruit and veggies

Before the Hungry Ears course only 5% of 4-5 year olds knew that they should eat 5 a day

By the end 95% knew, and could name 5+ different coloured fruit and vegetables they liked to eat

What is Hungry Ears?

Hungry Ears Food Education is a whole-system approach that helps young children cultivate a love of healthy eating through:
 

1. 30 original video stories

2. Curriculum-aligned activities

3. Tasting sessions

4. Weekly school food themes
5. Home learning

With the help of a fictional character, Magnolia the Harvest Mouse, children expand their tastes and learn the power of eating fruit and vegetables in a creative and memorable way.

Aligned to the EYFS and KS1 frameworks and teacher-approved, Hungry Ears gives educators an easy way to provide children with a strong foundation in food education. This whole school approach empowers staff, engages parents and creates a consistent food culture that extends far beyond the classroom.

Magnolia The Mouse sat looking at the series of 30 books about her.
30 educational stories about Magnolia the mouse and her food adventures

Why Food Education Matters

Fruit and vegetables are the foundation of a child’s ability to grow, learn and thrive. Children who eat their 5-a-day have the highest scores for mental well-being, yet national consumption is falling.
 

  • The Shortfall: Children aged 4–10 average just 1.9 portions of vegetables per day.
     

  • The Crisis: 1 in 4 primary-school-aged children eat less than one portion of vegetables a day.
     

  • The Reality: Overall, 64% of children currently eat less than the recommended amount of vegetables.

Sources: NDNS 2019-2023; Veg Power 2023; The Food Foundation.

Hungry Ears changes this narrative, making fruit and vegetables a source of curiosity and joy rather than a battleground.

Children reaching up and picking apples from a tree

The cost of a poor diet...

Over a third of children are now classed as overweight or obese by the time they finish primary school.
 

Those who do not eat a balanced diet run the risk of poor brain development and increased susceptibility to infections. This inevitably leads to more sick days and fewer opportunities for learning. In short: when children eat poorly, they struggle to thrive.

Our Mission At Hungry Ears, we believe every child has the right to grow up happy and healthy.
 

Young children are like sponges; their "Hungry Ears" gobble up knowledge. They ask the most insightful questions and take immense pride in sharing what they’ve learned with their friends and families. We harness that natural curiosity to build a different future.

Helping children thrive

​High-quality food education does more than change a diet; it benefits a child’s life for years to come.
 

Together, let’s empower children to thrive, not just survive, with the curriculum-aligned and teacher-approved Hungry Ears programme.
 

By adopting our whole-school approach, healthy habits are nurtured in the classroom, reinforced in the dining hall and celebrated at home.
 

Together, we can support the national mission to tackle childhood obesity and create a healthier future for every child.

Kids lying down colourful t shirts fruit and veg.jpg

Testimonials

Parents and Teachers

My son loves Maggie the mouse and is very entertained by her adventures. At home we have talked about how she might approve of eating various veggies and fruits. He has even tasted things he is shy of thanks to Maggie!

My son talked a lot about Maggie. I think he tried all the foods in class and he really liked getting the stickers.

Huge thanks for your wonderful stories!

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